Commentary: Anger in the Check Out

By Robert Dean 


Today, I dropped my groceries on the conveyor belt and braced myself, the way you do before a punch lands. Post-Christmas, everyone's wallets are already running on fumes, so hitting up the local burger joint for a sack of fries and a grease bomb with cheese? Not happening. Instead, it’s a pound of turkey, a few packs of ramen, some eggs, and a bottle of Starbucks cold brew to keep me out of the coffee shop. Total? Eighty-seven bucks. No premium brands, no indulgences—hell, even the cheese for wrapping my dog's pills was the bottom-shelf option.

This is the cost of living in America now. Inflation? Sure. But don’t kid yourself—this isn’t just bad luck or bad weather. It’s policy. It’s corporate gluttony. It’s the con that’s been running so long, you’d think we’d wise up.

This is why Trump won. Not because he’s a savior—he’s not fixing anything—but because he knows how to sell outrage to people getting squeezed. The Left can’t seem to read the room. They’re busy pretending working-class folks see themselves in Megan Thee Stallion or believe in the promises of a party that ditched them long ago. Meanwhile, the Republicans? They’re masters of the bait-and-switch: patting your back with one hand, stabbing it with the other, all while clutching a Bible and grinning like they’ve got your best interest at heart.

And people buy it. Hook, line, and sinker.

The real kicker? Americans don’t want to admit the obvious: companies are robbing us blind. Eggs aren’t golden now, but the guy selling them sure is. Diesel’s through the roof, and electric vehicles are still a political punching bag. Beef? Forget it. Droughts, high feed costs, and cold snaps in places that aren’t supposed to freeze have cattle farmers calling it quits. Borrowing money is a nightmare with the Fed hiking interest rates, and our cattle supply is the lowest since 1951. NerdWallet told me that.

Meanwhile, Ukraine’s fields, once the breadbasket of Europe, are now war zones. We’re pouring billions into a proxy war while Americans scrape together change for dinner. The Military-Industrial Complex gets blank checks, and the rest of us get bird flu.

Let’s be clear: shortages started with the pandemic, sure. But when companies saw they could charge more and we’d pay it, they didn’t stop. Why would they? Grocery chains like Kroger, Walmart, and even Target are posting record profits. They’re not shy about it either. During the Albertsons merger trial, Kroger executives admitted to price-gouging. Bread, eggs, you name it—they're playing us, and we’re footing the bill.

And here we are, stuck in the grind. The government doesn’t have a magic wand, but they sure love to talk like they do. Trump’s not bringing grocery prices down. He’s already waffling, muttering about supply chains and energy production as if that hasn’t already hit record highs. Windmills are still his sworn enemy, by the way. And the Left? Forget it. They’re too busy playing nice with PepsiCo and the rest of Corporate America to fight for the little guy.

So we shuffle along, buying crap meals to stretch the week, feeling like the boot on our necks is there by design. Misery is baked into the system, and hope feels like a scam. The people who promise change—outsiders, reformers—they’re just as empty as the pockets they pretend to protect. Campaign trail words blow away faster than snow in a Chicago wind.

It’s January, barely two weeks in, and we’ve had two terrorist attacks—New Orleans, and Las Vegas. The weather’s so off the rails, Godzilla might as well crawl out of Lake Michigan. And yet, here we are, patiently waiting. Not for salvation, but for someone, anyone, to finally give a damn.

Or maybe we just stop waiting.

 







Robert Dean is a journalist, raconteur, and enlightened dumbass. His work has been featured in over 50+ publications globally including MIC, Eater, Fatherly, Yahoo, Austin American-Statesman, Houston Chronicle, Consequence of Sound, Ozy, USA Today, and Channel Void. He’s appeared on CNN and NPR and serves as features writer for Culture Clash, The Cosmic Clash, and Pepper Magazine and was editor-in-chief for the Texas production company Big Laugh Comedy. He lives in Austin and loves ice cream and koalas. His collection of essays, Existential Thirst Trap is out now.

 

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